Build Your Own Birchbox (BYOB) at Birchbox

While strolling through SOHO (strolling may not be the right word…I had tired arms with heavy shopping bags hitting my knees) on the lookout for Ladureé and Dominique Ansel for afternoon snacks, I came across the Birchbox flagship store and decided to step in to see what they had in stock!

Birchbox Soho Store
View of the store from the BYOB area

Upon walking in, the bright white walls were neatly lined with shelves of beauty products familiar to Birchbox subscribers, like COOLA sunscreen, BeautyBlender, and other favorites. A quick walk downstairs leads you to a nice selection of women’s hair products and a wide selection of men’s products.

But we have to talk about the best part of the store. The most notable part of the flagship store? The coolest, most exciting, you-have-to-visit-if-you’re-a-Birchbox-fan-because-this-is-way-too-cool part? The Build-Your-Own-Birchbox or BYOB section.

The BYOB section has a wide selection of samples with everything you see on Birchbox (dry shampoo, nail polish, moisturizers, you name it). For only $10, you get to add 5 samples of whatever you would like!

BYOB (Build Your Own Birchbox) at Birchbox Flagship in SOHO

You can see in the photo above that they have men’s and women’s products separated and categorized, with sample offerings in hair, makeup, body, nail, skincare, and fragrance.

Even though I’m an ongoing monthly Birchbox subscriber, I found the BYOB section to be AMAZING! Why, you ask? You can try out products that maybe wouldn’t be recommended to you based on your beauty profile, and you can physically hold the samples and view them before you add them to your box.

I loaded my box with these five samples:

Since I was traveling, I thought picking up dry shampoo and cleansing waters would be the best idea for me.

Birchbox BYOB Samples

Usually, a monthly Birchbox includes a variety of products––a perfume sample, skincare sample, cosmetics sample, etc. At the BYOB section, you don’t have to pick one product within each category. You could take home 5 mascaras, 5 dry shampoos, or 5 of whatever you want…well, I’m not sure that’s the policy BUT they didn’t stop me from picking up three cleansing waters/makeup removers!

There’s someone behind the counter who will give you more information on the samples and answer any questions, but there wasn’t anyone behind the counter when I went…which was totally okay by me because I wanted to take my sweet time touching all the samples!

So If you’re in SOHO and you’re a Birchbox fan, stopping by the flagship store (even if just for the BYOB section) is totally worth it!

PopSugar Must Have, June 2015

June PopSugar Must Have Box

Ever since PopSugar posted a June spoiler back in early May of the black sunglasses (pictured above), I’ve been so eager to get my hands on this box! Eager is probably an understatement. I was so pleased with this month’s selection. It’s boxes like this that remind me why I’m a subscriber in the first place!

Here’s what we all received in this month’s box:

Quay Australia – Mandate Sunglasses – $45

These wayfarer-style sunglasses with matte black frames are the perfect pair of sunglasses for summer. Not only will they go with just about ANY outfit, but they are sturdy and will can probably withstand a lot, unlike those designer aviators that can bend out of shape at any moment.

Judy Blume’s In The Unlikely Event – $27.95

I’ve been doing a lot of reading lately and have actually had my eye on this book, so it was a nice surprise to see this beautiful, brand-spanking new hardcover book sitting at the bottom of my box. It came out at the very beginning of this month and it’s been getting some rave reviews!

Pacifica – Enlighten Eye Brightening Shadow Palette – $14

It wasn’t until I carefully read the description for this eyeshadow palette by Pacific that I understood why PopSugar thought it was special enough to be put in this month’s box. This eyeshadow is coconut-water-infused. Yup. It’s also 100% vegan and cruelty-free. And it’s only $14 full price!

Yogietoes – Peacock hBand – $4

This “hBand” is both a headband and eyemask that yoga-goers will LOVE! But for those of us who don’t do yoga on the regular, this “hBand” will make a great headband! It’s made from organic cotton and a little bit of lycra for some stretch.

SPONGELLÉ – Boxed Flowers-Fleur en Boîte – $16

Holy smokes. This stuff smells AMAZING. Not just “amazing” but “AMAZING” as in I want to drop doing whatever I’m doing immediately and take my second shower for the day. It smells so dang GOOD! I’m sure you’re wonder what it even is…it’s a body wash infused buffer. And the body wash smells like papaya. The fragrance just makes me so happy!


I had to try one of these packs right after I opened the box. I couldn’t stop myself. This gummy candy is packed with B vitamins and electrolytes. Oh yeah and they taste great!

Sweet & Spark $30 Gift Card 

This was a “Special Extra” we received. Sweet and Spark sells one-of-a-kind vintage jewelry.

The total value of this month’s box: $110.95, not counting the $30 gift card. 

Disclosure: this post contains affiliate links.

PopSugar Must Have, May 2015

May PopSugar Must Have 2015

With summer almost here (YESSSS!), it was pretty exciting to get a PopSugar box full of summer gear! This month’s theme seems to revolve around a two major things––Mother’s Day and hitting the beach.  Here are the items we got in our box this month:

Sister of Los Angeles – Surf Sand Love Beach Towel – $40 – This bright, light, and fluffy towel is the perfect size to throw into your beach bag! Surprisingly, it’s also quite light, too. This POPSUGAR-designed beach towel is an exclusive for subscribers.

Middle Kingdom – Mini Plum Vase in Coral Red – $20 – Although I’m not sure this vase is worth $20 on its own, this bud vase is a beautiful shade of red. With it’s design, it’s easy to ensure that a single flower or small, delicate bunch of flowers will stand upright and look amazing. It’s makes a great gift for someone who loves flowers!

Kitsch – Tri’d & True Y-Shaped Necklace – $32 – This is was definitely my favorite item in the box! Y-Shaped necklaces like this are all the rage right now, and I love that PopSugar decided to include one in the May box. They’re easy to layer, but they can easily be worn on their own, too. There will be no shortage of Y-Shaped necklaces at music festivals, beaches, pools, or any other summer celebrations this year!

Sage & Row – Bare Shave Cream – $17 – Definitely a luxurious shaving cream! This shaving cream is aloe-based (great for sensitive skin!) and locks in moisture. Not sure I would pay $17 for shaving cream, but I can see why someone would reach for this shaving cream after a long days in the summer sun.

Batiste – Dry Shampoo – $4 – It was nice to receive a trial size of Batiste dry shampoo, since it is one of the top dry shampoo brands. . I’m forever on the hunt for an affordable dry shampoo that works, and I’m ready to give this cherry-scented one a try! It’s travel size makes it easy to throw into a beach tote or purse and go.

Hammonds Candies – McCraw’s Flat Taffy – $1 – Taffy always reminds me of the beach, and it’s hard to believe this bright taffy is made with no artificial colors or flavors added! Plus, this large piece of taffy only costs $1? That’s a great value in my opinion!

This month’s box totals: $114 worth of goodies!

If you’re a PopSugar Must Have subscriber, what did you think of this month’s box?